If you have any sort of online business and you’re planning to advertise it online, make sure to do the right way with Google Ads.
You must spend your budget in the right place. That is, somewhere with over 250 million unique visitors. Wondering where you’d find such a platform? Well, the answer is “Google.”
Google lets you advertise your services/products on Google through Google Ads.
Google Ads was launched just 2 years after Google.com came into being. Initially, its advertising platform was named Google Adwords, which changed to Google Ads in 2018. Google Ads that we see today is just a rebranded version of Google Adwords.
Let’s talk about Google Ads and what it offers…
What’s Google Ads
Google Ads is a paid advertising platform that allows you to run Pay Per Click Advertising. Advertisers pay for each click or impression they receive on their ads.
With the help of Google Ads, you can attract qualified traffic to your site and potential buyers that are highly likely to buy your products or services. It’s an effective way to drive inorganic traffic to your site.
You can create responsive and well-timed ads that target the right audience, at the right place, and at the right time — helping you reach out to your ideal consumers right when they’re looking for products or services on Google.
If you’re wondering why investing in Google Ads will be the right choice, then you need to look at these:
- Google Ads boasts a CTR of around 8%
- Each month, 180 million impressions go to display ads alone
- Depending on the strong user intent, Google Ads get 65% of the clicks
- Around 43% of online buyers purchase something they’ve seen on YouTube Ads
Given that you’ve created an optimized ad campaign, Google Ads offers high-ROI.
Why you should use Google Ads
Google receives more than 5 billion search queries each day. Considering that Google Ads has been in the industry for two decades now, it’s one of the most mature and sophisticated digital advertising platforms.
Each day, people use Google to get answers to question and Google serves them by offering a mix of organic search results and paid advertisement. For every $1 spent on Google Ads, digital marketers earn up to $8, which makes Google an extremely effective platform to advertise your business.
Another big reason to consider Google Ads is that your competitors are using it. The majority of popular organizations use both organic traffic generation efforts and paid marketing. Even if you are ranking for certain keywords organically, your competitors will push you down with paid advertising. So if you want to keep up with the competition or attain a competitive edge, then use Google Ads.
How to obtain optimal results from Google Ads
If you’ve already tried advertising on Google through Google Ads but your experience wasn’t great, then don’t give up. There are many reasons why people fail at obtaining optimal results for their Google Ads.
Let’s look into some Google Ads best practices to obtain beneficial results.
● Avoid broad keywords
One reason why your Google Ads campaign failed might be because you used broad keyword terms, which must be avoided. When you use broad keyword terms, Google places your ads in front of the wrong audience. Use keywords that precisely describes your products or services. You can perform split-testing to determine the best option.
● Avoid running irrelevant ads
Make sure that your ad matches the searcher’s intent, otherwise you won’t get satisfactory results. Make sure that your ad copy, keywords, the solution presented in your ad, and everything else is perfectly synchronized.
● Improve your Quality Score
Your ad ranks depending on your Quality Score (QS). Having a low QS means you’ll be getting fewer impressions and clicks. Try improving your Quality Score so you can get better results.
● Perform landing page optimization
If your landing page doesn’t offer the right user experience, your lead generation efforts will mean nothing. Optimize your ad landing page to provide the right user experience to your leads so you get a high conversion rate.
● Locations
Target ads to geographic locations. Targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or a combination of those,
We hope that this guide helps you understand Google Ads, its importance for your business, and efficient ways to get the desired results from Google Ads. Stop wasting money on Google, generate leads, drive website traffic, and build brand awareness with a fully optimized campaign. Contact us for all your PPC needs, we can take a quick look at your campaigns and give you a free consultation.