Health concerns aside, it’s clear that Covid-19 has, and will, impact businesses and startups in all ways. Given the on-going pandemic situation, local businesses need to adapt and pivot to continue growing their businesses. Many local businesses and startups can thrive during the pandemic.
It might be tempting to continue with the slow pace, but adapting to the situation is the best thing you should do. During the on-going shutdowns imposed result of the Covid-19, digital marketing agencies have helped local businesses experience growth.
If you are a local business owner in Redondo Beach, Calabasas, or Los Angeles, work with a professional digital marketing California agency and get help from this guide. Using the ways explained here, your business can grow even during the lockdown.
Target untargeted leads and customers
Currently, many businesses are looking just to survive and go through this period. However, it is your best chance to grab this as a lead generation opportunity. Your focus should be on targeting the untargeted groups of your potential customers.
If you can manage target those customers, you will build a network of consumers that will stay with you for a long time. By doing so, you will have a pool of potential consumers that you will be able to rely on once you go through the ongoing pandemic.
You can work with DLDM, a digital marketing agency, to target such clients effectively.
Adapt to the current situation
People worldwide are currently advised to stay home, which means the majority of consumers are shopping online. Times like these call for adapting to the situation, and this is the best thing you can do at the moment. Let’s say you are running a local restaurant and want to continue serving your consumers. The right thing you can do is set up a takeaway system or an online ordering system. Another way for local businesses and startups can thrive during the pandemic is to advertise on Google, Bing, Facebook, Instagram, Twitter, and/or Pinterest. It will help you reach a new audience, and you will certainly have more business opportunities going in the future.
If you want to set up a website where users can place orders, then hire digital marketing agency services or hire Redondo Beach website developers to redesign your current website.
Amid the pandemic, online sales have risen 43%, which means having an online presence and the ability to sell online is crucial to your local business’ growth.
Leverage the power of Google My Business
If you’re a startup, or an established business, there’s no way you can afford to neglect the importance of Google My Business (GMB). 46% of all Google searches are seeking information about local businesses. The best way Google presents the relevant information to such queries is through GMB profiles. Since many Google searches are related to local businesses, GMB plays a crucial role in helping Google determine the top local businesses in the area.
If you want Google to turn every relevant local search to your business, having a strong GMB profile is inevitable for your business.
Target your local audience
The majority of users searching for local businesses use search terms involving “near me” keywords. It means you need to target such users by using local keywords. If you want to grow your business during the shutdown, then grab every opportunity you can to achieve optimal results. Incorporate keywords like “best services + near me” in your content, Pay Per Click (PPC) ads, and GMB profile.
Given that 82% of mobile users performing local searches use location-specific keywords, there’s a huge business opportunity lying in it. And, here again, it makes sense to have a responsive website that is mobile ready.
Work with a professional digital marketing agency near me
It’s tempting to take on this job of building a thriving business during the lockdown, but it’s quite an overwhelming work because of the technical knowledge and skills required. If you plan to do so yourself, it’ll be the longest route where you’ll lose, both time and search engine ranking, against the local competition.
The best solution is to hire digital marketing agency services where experts with experience will work with you to build a thriving business, and get you more leads.
For your Los Angeles or Redondo Beach based local business and startup to thrive during the pandemic, hire a digital marketing agency in Los Angeles or a professional local marketing agency Redondo Beach to ensure your business growth.