At the start of 2020, nobody knew that the whole world would spend half of the year under lockdown, and more is to come. Similarly, nobody can predict what businesses will look like post-coronavirus. But one thing is clear that digital marketing channels are more important than ever. And so is a digital marketing agency for your business to create a comprehensive digital marketing strategy that can ensure its growth during Covid-19.
Here are the top 5 digital marketing strategies for businesses during Covid-19. But before you apply these digital marketing strategies, you need to redefine your business goals…
Now that everyone’s business or income has impacted one way or another, it’s time to rethink your business goals. Given the changing condition of the economy, you can’t expect to achieve the same business goals you planned a few months before the eruption of Covid-19.
Asking yourself a few questions can help you redefine your business goals. Think about what customers want now and is your business capable of fulfilling that need now? Assuming that you can offer what your customers seek, rethink your marketing message.
Redefining your business goals will help you target realistic goals, and you’ll be able to shift your focus on the right things.
Top 5 digital marketing strategies to benefit from during Covid-19
- Use SEO to ensure your business can be found online
US online sales this year have increased by over 43%. It suggests more people are buying online than ever. The use of the internet has increased during Covid-19, specifically for online shopping. But, it does not stop there. users are using online searches to find local businesses near them, more on this below. Is your business found on the first page of Google? Does it have a Google My Business page? DLDM Agency can help. Contact us for a free consultation.
At the moment, anything online is consumed more than ever, and that’s why you need to be online. It’s not the time to remain hidden in the search results, Google is your friend but you must know how to get listed and reach the first page results. If you seek business survival and growth during Covid-19, invest in SEO to make your website improve its visibility and ranking in the search results.
If your business is based in Los Angeles, work with SEO experts in a Los Angeles marketing agency to provide SEO services.
- Invest in PPC
With online sales increasing hugely, the competition is increasing as well. If you are trying to get noticed on search engines through organic methods only, you are missing big time sales opportunities. One of the best digital marketing strategies for businesses during Covid-19 is to invest in Pay-Per-Click (PPC).
Pay Per Click ads can help you target your ideal audience and grab potential sales opportunities. One great reason to invest in PPC is that cost-per-click has reduced during Covid-19 while ROI has increased significantly. PPC will also help you reach local leads instantly, while your website ranks higher on the search engines through organic methods.
You can work with PPC experts in a Los Angeles marketing agency to get the desired results from your PPC campaigns.
- Work on your site’s local SEO
All of us have reduced our travel and are buying & hiring services close to our homes. When we leave our house, we look at nearby places for services and supplies. If you are a local business, you need to ensure your business is visible to your local consumers. Local searches have increased during Covid-19.
You need to ensure that your business uses local SEO strategies to optimize your site for local searches. If you want people in your locality to find you online, use “near me” keywords on your site. For your business in Redondo Beach, work with a digital marketing agency Redondo Beach to get in touch with local SEO experts. DLDM Agency is based in Redondo Beach and specializes in local marketing for small businesses and startups.
- Use social media to connect with your audience
During Covid-19, consumers are spending more and more time on social media sites. It’s time for you to leverage its potential and communicate with your target audience through social media. Build a strong presence on social media and establish your credibility and reputation as a reliable business.
- Use video marketing
Consumers find video content more appealing and engaging instead of text or imagery content. If you want to stay ahead of your competitors, then invest in video marketing.
Businesses are finding it hard to survive and grow during Covid-19. However, the above digital marketing strategies are great ways to ensure your business’ sustainable growth during Covid-19.
Work with professionals in Los Angeles digital marketing agency to implement these strategies to your business. DLDM Agency can help your business grow faster, contact us today!